Like every other blog (or so it seems) at the moment, the time has come for Girl In Awe to have a little refresh and update.
There aren’t any major changes here, just a shiny new theme and I’m refocusing my content a little more. I began planning this refresh a few weeks ago and September always feels like the perfect time to start fresh. After we’d settled in to our new home (more on that later this week) I turned my attention back to blogging and felt like I needed to refresh Girl In Awe before I could begin posting again.
My aim is to post at least twice a week between Tuesday and Thursday, and hopefully three times if I have time. I’m refocusing my content a little, so this is what you can expect:
- Travel; you know the drill – I fangirl about Canada, and some other places
- Lifestyle; my life, minimalism, books, university / organisation tips
- Ethical and sustainable living; zero waste, environmental issues, and ethical issues, how tos, and guides
One of the biggest changes you’re going to notice is the introduction of environmental posts. I will be starting my masters the week after next and as I learn more about our environment and how we affect it, I know I will be wanting to write about what we can do to limit the impact we have on the environment.
I’m feeling really excited and enthusiastic about Girl In Awe and I can’t wait to get back at it.
4 tips for refreshing your blog
Every blog needs a refresh and an update occasionally, so here are a few tips to help you get the best out of your blog refresh or rebrand.
Before we get into my tips, I highly recommend reading ‘The First Three Steps to Branding Your Business‘ on Small Talk Social. The entire thing won’t directly apply to blogging, but you can take the overall themes and advice when auditing your blog and this is a step you really need to do. Do not do it in your head, because it isn’t quite the same. Take the time to sit down with a pen and piece of paper, or a document on your laptop / tablet / whatever; I promise, it will benefit your blog, direction and motivation so much.
What do you like or not like about your blog at the moment?
What is it that you feel is holding your blog back at the moment? Is there anything you can’t do with your platform or theme? What do you enjoy as a blog reader that you want to be able to do with your blog? Do you want to stop posting about a certain topic? Do you want to begin posting about a certain topic?
Perform a content audit
What content is performing well? Is there a particular type of blog posts that are receiving lots of comments or views? And, how do you think about that; do you enjoy posting that type of content? Remember that this is your blog after all and there’s no point working on something you don’t really enjoy just because it gets a lot of engagement? Learn from your popular content and think about what you can take from that when you’re creating new content.
Is it time to update some content?
Some content is evergreen and will keep forever, but some posts don’t age as well. In addition to that, you might also learn something new about a topic and have something else to say about it. Have a look through your archives and identify any blog posts that could do with an update – this is especially important for content that is getting a lot of views.
There are a number of ways you can handle re-publishing blog posts, as outlined in this Moz blog post; grab a cuppa and have a read (or listen, I love Whiteboard Friday videos) and decide which option is best for you.
When I used to work in marketing, my boss would always ask “so what?” What does your blog mean to you? What do you want out of it? Why do you do it? Blogging is something we do because we enjoy it; of course that isn’t to say that it’s never hard or exhausting, but your blog is about you, your interests and your readers.
What have you been up to lately?